Editorial: Apple apologies actually aren't that infrequent, and that's okay

Disclaimer: all rights reserved to Engadget and could be found under the links below Today, Tim Cook made his first major apology as the CEO of Apple. It probably won't be his last. Despite the obvious knee-jerk reaction regarding the Maps debacle, it's actually interesting that this particular scenario is yet another example of humans having extraordinarily short-term memory. It's the same reason that whatever game we most recently saw is the "best or worst ever." (Packers v. Seahawks 09.24.2012, I'm looking at you.) In truth, Apple has a fairly solid history of ingesting pride in the post-iPhone era, when it surged headfirst into the realm of serving consumers in a way that it never had before. And moreover, hearing Cook apologize isn't something that should be mocked or berated; one can only hope that more companies of all shapes and sizes develop a policy of listening and reacting. Allow me to explain. Continue reading Editorial: Apple apologies actually aren't that infrequent, and that's okay Filed under: Cellphones, Apple Editorial: Apple apologies actually aren't that infrequent, and that's okay originally appeared on Engadget on Fri, 28 Sep 2012 11:28:00 EDT. Please see our terms for use of feeds. Permalink   |  Apple  | Email this | Comments Author: Engadget http://www.engadget.com/2012/09/28/editorial-apple-apologies-actually-arent-that-infrequent-and/

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